A report explaining the marketing strategy of indias bajaj auto

Bajaj Auto Marketing Mix

Bajaj Auto has a strong presence spread across India, with its dealerships and manufacturing plants. Boxer is the largest selling model in Africa.

Bajaj Auto realized the need to reach out to target audiences through the correct use of promotional activities and advertising campaigns.

In the financial yearit sold close to 3. Hence, this covers the marketing mix of Bajaj Auto. Bajaj Auto uses print, TV, online, billboards etc as a part of its promotion strategy. Utilizing the changing customer preferences as a clue for not just new product development s but also newer ways of promotions Bajaj Auto constantly revises its promotional strategies.

With Rs billion worth of market capitalization it is the 23rd largest publicly traded company in India by market value. Bajaj Auto as an automotive giant in India is armed to the tooth with this knowledge and realizes that low cost of purchase as well as overall low cost of ownership are key elements to the above philosophy.

At rank by Forbes Global list. Bajaj Auto produces a variety of two and three wheelers for India and international markets. Since it is made out of the metal of the now defunct and decommissioned naval warship, INS Vikrant, Bajaj V garnered a lot of positive response from not just the target buyers but also advertising critics.

Moving on from the definitely male to the distinctly ahead taglines Bajaj Auto has come a long way when it comes to promotions. With several manufacturing plants based in Pune, Chakan, Waluj, Pantnagar and Mumbai Bajaj Auto has a production capacity of more than 4 million two wheelers.

All these products form the product strategy for Bajaj Auto in two wheelers. For intra urban commutes Bajaj Auto also showcased the Re60 which was based on an auto rickshaw. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.

Bajaj Auto started it operations by importing 2 and 3 wheelers in India and in became a public limited company.

The soon to be launched Bajaj Auto cute, a very small car for local movement within cities along with the locally produced KTM line up including RcRcDuke and Duke complete its product line up for India.

Locally too Bajaj Auto leads the way with the manufacture and sale of three wheelers. Key to capturing of market share and ensuring brand loyalty is the right pricing of products. Bajaj Auto is a two and three wheeler manufacturer in India.

Bajaj two wheelers are known for their low cost of ownership and low spare parts cost as well as easy availability of spares. Bajaj Auto also ensures that service costs of all its two wheelers are low and affordable.

Its first plant was in Aurangabad and by it had produced its 10 millionth two wheeler. In terms of volumes, it is the 6th largest in the world while being the 2nd largest in India. Posted in Products, Total Reads: With very efficient penetration of spare part dealers even in rural areas, Bajaj Auto caters to the demands of customers located in even the remotest of places in the country.

For the Bajaj V, patriotism as a tool was utilized to pull the heart strings of nationalistic Indians. Pricing of essential spares such as disk brake pads, drum shoes, fork oil, air filter, headlight and taillight assembly as well as consumables such as engine oil and air filter are priced very competitively.

With operations in more than 50 countries Bajaj Auto has truly made its presence felt when it comes to distribution, sale and service of two wheelers. Bajaj Auto has got an extremely competitive pricing strategy in its marketing mix.

Let us start the Bajaj Auto Marketing Mix: Bajaj Auto is a leading two wheeler manufacturer from India.Bajaj is one of the oldest Indian brands and has presence in numerous industries such as Electricals and Appliances. Here is the Marketing mix of Bajaj shows how the brand under Rahul Bajaj is involved in various sectors of the industry like automobiles, electrical and finance.

Marketing mix of Bajaj – Bajaj marketing mix. December Rural marketing strategy Bajaj Auto 1. Presented By 1 RURAL MARKETING STRATEGY OF BAJAJ 2.

Learning from emerging markets: An interview with Bajaj Auto’s Rajiv Bajaj


Distribution strategy in the Marketing strategy of Bajaj Auto – The company uses a mix of different channels of distribution for its different business segments such as for Bajaj Motorcycle and commercial vehicle segment it uses authorized distributors for sales & service, company-owned sales & service outlets, DSA (direct selling agents) and e-commerce sites.

Marketing Strategies Of Bajaj Auto Ltd. BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In s, the government’s impact was the most challenging factor confronting BAL.

From Follower to Market Leader: Strategic Recommendations for Bajaj Auto Ltd.

It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Jamnalal Bajaj set up a sugar factory and steel mill, and his son established Bajaj Electrical in and Bajaj Auto in InBAL entered into a technical collaboration with Piaggio to manufacture its products in India, established a manufacturing factory at Akurdi and went public%(4).

Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global list for the year ranked Bajaj Auto at Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer.

Its product range encompasses Scooterettes, Scooters and Motorcycles.

A report explaining the marketing strategy of indias bajaj auto
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