Case study 23 jeff immelt and the reinventing of general electric 2009

GE identified few existing sectors where certain reshaping and transformation is required to increase the growth and to meet the future demands, which are mainly four technological units i.

He was very much against the bureaucracy and removed the hierarchy layers Styler The larger and more complex the company, the harder it is to perform extremely well. There is abundance of growth opportunities in these nations and resources are also available at much higher quantity and at lower cost.

GE should therefore try to focus on its two core businesses and get rid of what is not related either to the industrial or to the financial businesses.

The key challenge was to maintain the profitability and cost control with increase in investments in innovation involving smaller or bigger risks.

You should carry out further research on GE, however you must only use material drawn from credible sources such as: GE predicted a huge increase in demand in the infrastructure sector hence decided in positioning itself much more in the infrastructure sectors and related financial services including the opportunities in energy, aviation, rail transport and many other areas related to infrastructure.

Outline and discuss at least two strategic options for GE over the next five years from the date of the case, with a recommendation as to which you recommend. Jeff Immelt decided to exit slow and dormant businesses and to reallocate its resources to business where there is strong growth prospect and to enter new industries.

There are many reasons why it is better to chose us over other companies in the same platform. GE should divest NBC Universal, the commercial lending and leasing, and the consumer and industrial businesses, which have registered negative growth since Text and Cases 9th Edition by Robert M.

Some of the initiatives included using brand reputation to gain floor in emerging economies such as India and China. Subject Specific Skills d Be able to apply the concepts of strategic planning to current organisations and conduct an environmental and competitor analysis of a given organisation or industry, including within an international or global marketplace.

However the customer demands are changing at such an tremendous rate that continuous innovation in the existing products as well as development of new products have become the necessary part of the market strategies.

The performance was measured by the achievement of the targets which were continuously monitored and powerful incentives were also rewarded to the one who accomplish in achieving the high standard of targets. Your answer should draw on your earlier analysis. How well is the strategy performing?

Chairman Ralph Cordiner along with Peter Drucker had formalized a new approach to corporate management. Grant Assessment Breakdown The percentages above indicate the wordcount distributions for each section.

Considering GE as a company which has a strong base in the innovation and high technology in developing healthcare products, entertainments services, construction equipment and services, infrastructure services and in financial services needs to be very proactive in gauging the opportunities as well as the threats which are present in the current market scenario.

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Immelt has gauged the growing development in the Asian countries and Middle East countries which can prove to be great hub for setting their base to increase the profitability growth. Consequently, customer satisfaction and coherency within the organization ensued. Under his leadership span of 30 years, GE was able to transform itself from a research and development of electrical products to a much marketable product based company.

This could provide required capital to invest in high growth businesses. Key Skills f Develop and demonstrate key communication and time management skills. He has identified four key areas where he developed strategies to trap the opportunities as forecasted by him in the days ahead.

GE got out of subprime mortgages in and exited insurance before the sector depressed. During the period of toReg Jones collaborated the strategic planning to its financial management systems. He introduced Six Sigma to improve quality and reliability and also started the initiative to adopt the internet technologies in their working environment.

Jack Welch used three circle concepts where he has divided the services, technology and core competencies of GE which helped to devise the strategies clearly and realistically.

Knowledge and Understanding a Identify, critically appraise and select strategies for organisations operating within domestic and international contexts. Firstly, GE improved communication with investors through more detailed financial reporting.

Therefore Immelt has identified main four areas where they decided to explore new opportunities which have become essential for the continuous growth of the business, which are as below: Though GE Capital unit suffered huge reversals during the financial crisis, it never registered a loss and the company was able to limit its exposure.

His management style was direct and personal where the managers were assigned high targets and his team was always under huge pressure to achieve those targets. Learning outcomes The learning outcomes being addressed through this assignment are: The four external trends which proved to be the growth opportunities for GE are: On the other hand, Immelt emphasized organic growth, technological innovations and exploiting emerging opportunities.

In addition, GE should keep divesting underperforming and non-core businesses unless they create synergies within the conglomerate.

But in capturing these opportunities, GE has decided to change their management model which was prevalent from the time of Jack Welch. Since nowadays, the Asian market comprising mainly China and India and Latin American countries such as Brazil are developing at a much faster rate and are transforming into the hub of many big players of market.

They have also forecasted the population growth in developing countries which creates the opportunities for the entertainment businesses.View Essay - General Electric Case StudyGENERAL ELECTRIC 1 Case Study Jeff Immelt and the Reinventing of General Electric Name Professors Name Course Name 89%(18).

Case Study 23 Jeff Immelt And The Reinventing Of General Electric Case Study: Immelt and the reinventing of General Electric Posted on July 29, by Bruno Mognayie This case study was part of a strategy assignment taken at the SDA Bocconi School of Management I’d like to thank my fellows Gouri Wagle, Felipe dell’Oro, Andrea Masina, Paolo Cerchiario, Ashna Suri-Sasmal and myself.

Jeff Immelt And The Reinvention Of General Electric Case Study: Immelt and the reinventing of General Electric Posted on July 29, by Bruno Mognayie This case study was part of a strategy assignment taken at the SDA Bocconi School of Management I’d like to thank my fellows Gouri Wagle, Felipe dell’Oro, Andrea Masina, Paolo Cerchiario, Ashna Suri-Sasmal and myself for the.

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Jeff Immelt and the Reinventing of General Electric

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Case study 23 jeff immelt and the reinventing of general electric 2009
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