Strategic position of electrolux

In order to remain successful, Electrolux strategy needs to be sustainable. Firstly, they need to create an appropriate environment for change.

The main stakeholders of Electrolux include consumers, customers, employees, suppliers, shareholders, governing bodies as well as the government. But duringthere was no other company that could be able to compete with Electrolux, so that there was only Electrolux could give satisfaction in the production to the customers.

There is no evidence available about concentrated suppliers but it can be assumed that as Electrolux has suppliers globally, then supplier power is low. Firstly, the managers of Electrolux should consider the type of change according to the strategy.

Electrolux business strategic units fall behind in terms of innovation, value and core competences. When considering Sociological factors Electrolux takes into consideration demographics such as age structure of the population, gender, family size Strategic position of electrolux compositionlifestyle patterns and changes e.

That helped to achieve economy. If I say more detail about those factors, intensified product renewal, they think the future is more depend on how well can combine a continued focus on costs with intensified product renewal, and systematic development of band and personnel.

Change for Electrolux must start from its organizational structure since is the key driver for change. GE Appliances can be a threat in a very low level for Electrolux since it manufactures high quality products and most of the products are the same except that GE Appliances produces an induction cook top which is very desirable from consumers.

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Strategic Position of Electrolux

Electrolux offers restaurants and industrial kitchens complete solutions for cookers, ovens, refrigerators, freezers and dishwashers. However, a maverick firm seeking a competitive advantage can displace the otherwise disciplined market. Expectations of Customers Increasing profitability to fulfill shareholders expectations.

At Electrolux, product development is a core process, and innovation is a key. This has been called the resource-based view of strategy.

Based on this extensive knowledge, Electrolux can develop solutions to deliver best-in-class consumer experiences.


Power structures include the CEO and president as well as chief executives and organizational structures include the chain of its different departments from Human Resources to Marketing department.

A further level the decision accelerated the development of Electrolux as market destination was oriented company based on better understanding of customer needs and finally building strong brands. Another critical issue for the company is recycling.

Sales and profitability for products with the highest energy-efficiency — the Green range — are closely monitored and show a more profitable trend than Group products as a whole. Good management of revolutionary change according to Johnson et alp.

By increasing their customer insight, they are able to develop even more new products that solve the customer needs and problems.For the strategic capability of the Electrolux, in the s, there was the biggest acquisition by the Swedish group, for that reason, 75 percent of Electrolux's sales were outside of Sweden by s.

Strategic Position of Electrolux. Axel Wenner-Gren, the founding father of Electrolux, established the principles by which the company still thrives - Strategic Position of Electrolux introduction. His dream to improve quality of life has had fundamental impact on homes around the world.

Identify the main factors about the strategic position of Electrolux Environment – Many factors in the environment have put pressure on Electrolux to change the way they do business, these factors include higher competitiveness in the global market due to an increase in productivity, targeting better products at lower prices.

Dec 14,  · Question 3: Identify the main factors about the strategic position of Electrolux. List these separately under environment, capability and expectations.

Macro Environment of Companies in Bangladesh

List these separately under environment, capability and expectations. Essay on Strategic Position of Electrolux Explain why the issues facing Electrolux were strategic.

Axel Wenner-Gren, the founding father of Electrolux, established the principles by which the company still thrives.

Strategic Position – To become number 1 world over in consumer durables Strategic Choices – Industry Expertise– Electrolux is the only company in its field with a distribution and local market presence in over countries Electrolux targeted high end consumers in the US market and middle income households in the emerging markets like.

Strategic position of electrolux
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